My Work
These projects are examples of my writing, creative direction, content marketing, and digital strategy acumen. My work spans industries including eCommerce for various consumer package goods companies, higher education, and event production and promotion. This is my spark at work.
Creative Direction & Project Management
Chicago Early Learning
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Creative Direction & Project Management
Chicago Public Schools
Pre-K Enrollment Campaign
I was charged with developing an advertising campaign to increase Pre-K enrollment in the third largest school district in the country. I sought to create a design concept to capture the attention of families both digitally and in person.
Creative Direction & Project Management
Chicago Public Schools
Morton Elementary School
Outdated branding with the wrong school name - these were the challenges with Morton Elementary School. I worked with school leadership to create brand guidelines that aligned with the values of the school.
Content Development & Project Management
Chicago Public Schools
Bronzeville-Englewood High School
Bronzeville-Englewood High School was a new and exclusive school with no brand identity and no public awareness. I worked with school officials and a creative team to sculp a brand identity and develop a campaign to let the world know about this new school.
Creative Direction & Project Management
Corliss High School
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Creative Direction & Content Development
Red Vines
Grape Campaign
The charge: stay true to the 100 year old brand while offering an inventive approach for a new health-focused product line. When presented with this challenge I lead the creative direction for a launch campaign.
Creative Direction & Content Development
Red Vines
Made Simple
The charge: stay true to the 100 year old brand while offering an inventive approach for a new health-focused product line. When presented with this challenge I lead the creative direction for a launch campaign.
Creative Direction & Content Development
Halloween
2020
What does Halloween look like in a post COVID world? This Halloween campaign was our answer to that question. My goal in creating this immersive campaign was to pair commerce with content and create a family friendly online experience.
Creative Direction & Content Development
National
Licorice Day
When your 100 year old legacy brand creates its own holiday, the digital direction has to be outstanding. I lead creative direction on this campaign that was the company's first step into immersive marketing for this sweet holiday.
University of Notre Dame
Career Discovery
The Career Discovery Program was intended for high school students yet there was nothing in our marketing efforts that properly spoke to our audience. I managed this redesign project with the intention of refreshing our creative collateral to attract teenagers.
Content Development & Creative Direction
Postcard Front | Initial Design
Postcard Back | Initial Design
Postcard Front | Updated Design
Postcard Back | Updated Design
School of Architecture
Lecture Series
The School of Architecture’s Lecture Series is the University of Notre Dame’s flagship event series for architecture students, building enthusiasts, and design nerds. I led creative direction and wrote copy for this digital and print campaign.
Content Development
Mailer | Layout Design
Mailer | Front Design
Mailer | Back Design
